GRIT Club
Science-backed resilience measurement
The Challenge
Psychology assessments feel clinical and cold, causing high abandonment. Make rigorous testing approachable without compromising validity.
Our Solution
Norwegian nature as design language—fjord blues and aurora greens create calm. Conversational flow with progress indicators and immediate feedback. Zero loading screens.
The Outcome
Completion rate: 62% → 94%. Users describe the experience as "unexpectedly calming." Now serving educational institutions and corporate wellness programs across Scandinavia.